My friend runs a great web site all about robots here
He is looking for ideas about how to make a surveillance robot work in a urban environment.
This is for the MOD grand challenge
Idea 1
Use a small hot air balloon painted black to float onto rooftops at night, deflate the balloon during the day, put a little camera onto it so that it can take pictures.
Idea 2
Hide a robot in a football or coke can and it can roll around the city listening to people and taking pictures.
Saturday 14 April 2007
Sunday 8 April 2007
Idea for the music industry - limited availability
Do you remember what was fun about buying a record?
It was listening to a song late at night on the radio, then writing the artists name down and getting down to the record store and buying it on the week end.
But what made it cool was talking about it with your fiends, dancing to it in the club and ovcourse wearing the outfit.
This does not fit into the modern world, any chump can download whatever they want whenever they want, they can checkout the web sites telling you what to listen to and make sure that they have all the right music on their ipod. The fact that its not cool is killing the music industry, not the free downloads.
The listener wants to be a member of an exclusive club. They have to work hard to become a member of this club, i.e. you cant just pay for it.
Today's idea is for the music companies, it is "Limited availability".
In the past mass media age the exclusivity and segmentation of the audience was caused by delivery methods for the media, the awkwardness of buying (finding the shop, knowing the guy and ofcouse going to the gig) the right record accidentally created these micro clubs.
In the modern individual media age, the record company must use methods to digitally emulate this exclusivity. Sophisticated DRM solutions could allow record companies to only allow "cool" people to listen to the music. Teasers and advertising can be used to promote over traditional mass media channels, but to get the great tracks you must be a member of the club. This can only be done by creating hundreds of marginal record labels, Warner will never be cool.
It was listening to a song late at night on the radio, then writing the artists name down and getting down to the record store and buying it on the week end.
But what made it cool was talking about it with your fiends, dancing to it in the club and ovcourse wearing the outfit.
This does not fit into the modern world, any chump can download whatever they want whenever they want, they can checkout the web sites telling you what to listen to and make sure that they have all the right music on their ipod. The fact that its not cool is killing the music industry, not the free downloads.
The listener wants to be a member of an exclusive club. They have to work hard to become a member of this club, i.e. you cant just pay for it.
Today's idea is for the music companies, it is "Limited availability".
In the past mass media age the exclusivity and segmentation of the audience was caused by delivery methods for the media, the awkwardness of buying (finding the shop, knowing the guy and ofcouse going to the gig) the right record accidentally created these micro clubs.
In the modern individual media age, the record company must use methods to digitally emulate this exclusivity. Sophisticated DRM solutions could allow record companies to only allow "cool" people to listen to the music. Teasers and advertising can be used to promote over traditional mass media channels, but to get the great tracks you must be a member of the club. This can only be done by creating hundreds of marginal record labels, Warner will never be cool.
Wednesday 4 April 2007
I learnt somthing today
I took the kids to the ice skating rink today and I learnt that if i kept on holding their hands then it stopped them from learning how to skate.
It was difficult to let go.
It was difficult to let go.
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